In 2012, the Student Senate board elections coincided roughly with the US General Election. In the interests of encouraging civic engagement on the national scale, as well as interest in student government, the Student Senate and Campus Life offices asked me to create a button that felt like an "I Voted" sticker.

In addition to the button, my clients desired a cohesive, identifying style for the ads and other print collateral related to the Student Senate elections, so students would notice all the events and understand more quickly that they are related. I used a specific subset of the college's official Pantone colors (the primary maroon, and two blues included in the tertiary colors) to unify the designs, as well as repeating the same typefaces across all designs, particularly making use of the Eras font family's different weights and similar feel to "Lobster," the script font used in most of these pieces. I also created a matching set of line illustrations of the college's three classroom buildings: a science building, a main academic building, and a fine arts center.

Materials for this overall campaign ranged in size from the 2” button, to a wide-format digital ad displayed on various TV screens around campus, to multiple foam-board-mounted profiles displayed on easels, to a 72” vertical banner hung in the tall, stairway entrance to the dining hall.